Development of English communication handbook for local business community at Nang Rong district Buriram province

ผู้วิจัย

Rungnapa Moendee & Chontichalinee Kaenson

บทคัดย่อ

Abstract: ¬The objectives of this research were 1) to explore the need for using the English communication Handbook for local business communities in Nang Rong District, Buriram Province, 2) to develop an English Communication handbook for local business communities in Nang Rong District, Buriram Province, 3) to compare participants’ English communication ability by pre-test and post-test before and after using the English communication handbook for local business communities in Nang Rong District, Buriram Province, and 4) to investigate the community business entrepreneurs’ satisfaction with the English for communication handbook for Local Business Community at Nang Ta Kai Tourist Village, Nong Rong District in Buriram Province. The sample was 25 local vendors selling in local business communities in Nang Rong District, Buriram Province. The research instruments used for data collection included 1) the English Communication handbook, 2) an English for communication test, and 3) a questionnaire on local vendors’ satisfaction with the English communication handbook. The data statistical analysis of paired t-test was used to analyze and compare the mean scores of the pre-test and post-test. Nevertheless, the percentage, mean, and standard deviation were used to analyze the community business entrepreneurs’ satisfaction with the English for communication handbook. The results revealed that 1) the local vendors need the vocabulary and conversation in terms of greetings, purchasing, giving advice and instruction, giving direction, and traffic signs. 2) The local vendors have higher English proficiency test scores after using English communication for local business community handbook. 3) Overall, the local vendors’ satisfaction towards the English communication for local business community handbook was at the most satisfying level (4.55).

บรรณานุกรม

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