Jansuda Boontree, Akkarapon Nuemaihom, Purisa Watcharenwong, Jintana Watcharapotikorn
The purposes of this research were 1) to investigate problems and needs of English for Buriram Rajabhat University (BRU) personnel, 2) to develop a participatory and appropriate model of English innovation for BRU administrators, support staff, security officials, drivers, and Phanomphiman hotel staff, 3) to develop a participatory and appropriate English guidebook at the Lower Northeastern Cultural Center and other BRU attractions, and 4) to develop a manual of BRU personnel’s positions and linguistic landscape at the campus. The population consisted of 782 BRU personnel, and the sample group was composed of 30 administrators, and 120 support staff who were purposively selected. The following tools were employed in this research: questionnaire, focus group discussion, innovation for English communication, innovation assessment form, and SL-TL form. The descriptive statistics i.e. percentage, mean and standard deviation were used to analyze the quantitative data while content analysis was made for analyzing the qualitative data. The research results revealed that the BRU personnel needed the booklet and sound CD (4.77 as the participatory English communication innovation. The English topics were needed according to their jobs and responsibilities. Regarding the English guidebook at the Lower Northeastern Cultural Center and other BRU attractions, they needed a guidebook to visit the center and also other attractions at BRU, including library, big Buddha statute, and other important buildings, etc. For the manual of BRU personnel’s positions and linguistic landscape, they needed the researchers to develop the English manual with different BRU personnel’s positions and also bilingual linguistic landscape at the BRU campus.